How to Pick the Right Color for Your Logo
Color perceptions for business trigger cognitive reactions. Picking the right color for your business is imperative to elicit the right kind of emotion or reaction from a consumer. The following list provides the traditional meanings of common colors and suggests compatible business usage:
Pink. Romance, love, friendship, delicacy, feminine; ideal for relationship coaches, florists, and breast cancer awareness sites.
Purple. Royalty, spiritual, transformation, creativity, new age; iideal for spirituality-based or new age businesses and businesses in the creative realm.
Blue. Solid, communication, calm, wisdom, trust, reassuring; ideal for financial businesses, insurance companies, and lawyers.
Green. Growth, money, abundance, fertility, freshness, health, environment; ideal for grocers, environmental businesses, therapists, healthcare businesses.
Red. Energy, strength, passion; ideal for bold businesses based on power and for professionals; use in combination with black.
Black. Power, sophisticated, elegant, formal, style, dramatic, serious; ideal for fine dining establishments; commonly used as an accent color.
Gold and yellow. Wealth, wisdom, prestige, power, energy, joy, clarity, light, intelligence, optimism; ideal for the construction industry.
White. Purity, goodness, simplicity, clean; ideal for almost every business.
Brown. Friendship, earthy, comfort, content, reliable, sturdy; ideal for businesses involved in administrative support.
Orange. Vibrant, enthusiasm, energy, warmth; ideal for creative businesses and teachers.
Gray. Security, staid, quality, professional, stable; ideal for the legal industry.
