It is surprising to me that often, entrepreneurs still do not have a clear understanding of what their business model is, and how they can monetize their business. Business models are basically the "guts" of your organization. How it operates, creates value, deals with customers, the competitive environment, and makes money. This video interview with Alex Osterwalder, creator of the Business Model Canvas framework, provides a primer on how Alex came about developing this tool. If you are an entrepreneur, or would be entrepreneur, you should be familiar with his work.  It will change how you think about your business garunteed.